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                                【傳媒】2016年傳媒行業投資策略:電影產業化與動漫大爆發

                                時間:2015-12-24   來源:騰訊財經  作者:  字號:小中大

                                我國電影行業保持爆發式增長。2015年全年預計票房總量將超過430億元,同比增長近50%。根據目前增速預測,2017年底中國電影票房便可提前超過美國(聯合國教科文組織預測的2020年)。國產電影《捉妖記》以24.38億的票房超過《速度與激情7》,成為了國內影史上的票房TOP1。

                                 我國電影行業產業化程度加深:

                                1、我國電影市場整體由供給導向型轉向需求導向型;

                                2、國產電影類型百花齊放;

                                3、投資人百家爭鳴,新增電影公司、互聯網公司和專業投資機構等快速進入電影行業;

                                4、投資模式日漸成熟,傳統追求單片高回報的模式逐漸向追求長期穩定收益的模式轉變。

                                5、配套政策與法律出臺。2015年11月6日《電影產業促進法(草案)》全文公布,并向社會公開征求意見。該法案涉及政策扶持、簡政放權、降低門檻、加強監管、規范審查,對于我國電影產業化的全面推進提供了必要的保障。

                                動漫行業迎來爆發式增長。“十冷”與“大圣”的成功,既點燃了觀眾與作者的信心,同時也打開了投資者的大門,當前的中國動漫市場就像是2012年底的中國國產電影市場,觀眾的認可與資本的追逐將快速推動該產業爆發式發展。

                                行業評級與重點公司。維持傳媒行業“看好”評級。具體可關注:1)影視+資產的穩定現金流代表公司華誼兄弟(300027)與萬達院線(002739)等;擁有優質動漫資產的奧飛動漫(002292)與光線傳媒(300251)等公司;優質的互聯網020生態型企業樂視網(300104)與宋城演藝(300104)等。


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