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                                【文產】電視媒體面臨全新挑戰 著力形成全產業開發

                                時間:2016-04-07   來源:媒介360  作者:沈浩卿  字號:小中大

                                2016年電視劇市場將會是改朝換代最為厲害的一年。

                                有人說,付費崛起,電視劇售價的天花板在打開,內容的春天來了;也有人說,原創低迷,產量下降,電視臺沒錢,內容的冬天來了。

                                2016年,視頻網站繼續攪局電視劇市場,一大批古裝玄幻、古裝偶像以及新生代演員霸屏下,各大衛視在購劇標準上也發生著很大變化;其中最典型的便是一大批具有網絡氣質,根據網絡小說或網絡游戲,配搭高顏值演員的電視劇將霸屏2016。

                                從各大衛視的購劇策略看,雖然已經有個別衛視開始壓縮黃金劇場的播出體量,但對劇場的資本投入卻更加空前,尤其是諸多衛視明年計劃盛起的“獨播”策略,讓衛視的競爭集中到了資本的競爭上。此外,諸多一線衛視也紛紛投入到周播劇場的廝殺中,競爭激烈程度或不亞于當下周末綜藝節目帶的競爭。而且我們可以看到,在視頻網站的重壓下,電視臺也在作各種嘗試和改變,嘗試全新的臺網融合模式,圍繞劇和網臺聯動劇的內容產品,游戲、衍生產品、分銷收益、演藝項目,著力形成全產業開發。


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