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                                【投資】互聯網保險加速發展或成為投資風口

                                時間:2016-05-30   來源:中國投資咨詢網  作者:  字號:小中大

                                中保協最新發布的數據顯示,今年一季度互聯網人身險業務發展態勢迅猛,累計實現規模保費820.3億元,同比增長2.5倍。其中,第三方保險電商平臺是主力軍。互聯網保險的加速發展,也引起各路資本關注,成為投資風口。


                                  目前,慧擇網、眾安保險、大特保等互聯網保險平臺相繼躋身融資“億元俱樂部”。業內人士分析,2016年互聯網保險市場可能將見證整體融資并購金額超過50億美元的局面,而互聯網保險保費規模也有望在2015年突破2200億元的基礎上再翻一番。

                                  從融資情況看,據不完全統計,截至2015年,互聯網保險公司共發生23起融資事件,融資總金額超過70億元人民幣。進入2016年,慧擇網一季度完成2億元B輪融資,開啟了今年互聯網保險平臺的融資大幕。


                                  分析認為,互聯網保險的電商平臺模式將是對傳統保險銷售渠道的替代和顛覆。目前,傳統保險渠道主要以代理人和銀保渠道為主,代理人和銀保渠道的保費來源占比超過九成,取得的傭金市場空間大約為2000億元,可見保險銷售渠道環節的市場空間非常大,未來互聯網將分享這塊蛋糕。


                                  傳統模式下,產品同質化、用戶真正的保險需求沒有被激發是保險業的一大痛點。而互聯網保險服務平臺在整合保險產品的同時,通過大數據分析用戶需求,可以在用戶與保險公司之間創造價值。萬融時代資本執行總經理李銳就表示:“第三方互聯網機構獨立于保險企業與用戶,以獨立的視角改變傳統保險行業銷售為先導的現狀,促使行業回歸到產品服務驅動發展的軌道上。”


                                  不少分析認為,“80后”“90后”一代是互聯網保險消費的“原住民”,這批用戶群的崛起,讓互聯網保險的窗口期到來。根據易觀智庫的數據統計,“80后”“90后”的互聯網保險購買意愿已經達到20.2%,相比線下傳統用戶的4.7%有顯著超越的趨勢。


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